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Robert Flow is a legal writer and content marketer who investigates leads and tracks down interesting stories.

With the rise of augmented reality due to games like Pokemon Go, many security and copyright issues are on the rise. Because the game allows you, and in some cases automatically takes photographs during play, users need to be mindful of what they decide to share online. By capturing brand names, or even trade secrets or confidential data, you can unintentionally wind up in a lot of trouble.

Key Takeaways:

  • An augmented reality game differs from “virtual reality” in that it mixes elements of the real world with avatars, made up creatures, fanciful landscapes and the like.
  • If a company’s trademark is visible in the photo of your AR experience, you need to be mindful that you do not run afoul of trademark laws.
  • It is critical that you consider your postings from a ROP standpoint before you upload that image to a social media account.

“One very important aspect of an AR game is a player’s ability to capture a photograph of the scene being explored or the personal experience of the user in a real world setting (e.g., it could show your desk at work, but in an outer space setting, or your car dashboard with the view from the driver’s perspective out the windshield showing a fairyland with mythical creatures in the distance).”